Shefa (meaning “prosperity” and a Hebrew acronym for “Advancement of Business Activity”) is a non-profit organization, aimed at promoting small and medium-sized businesses by word of mouth marketing.
The Age of Prosperity
These women chose "The Wine House" at kibbutz Ma’abarot as the ideal venue for their meetings. Over coffee and cake, they came up with an idea, which in time proved to be a stroke of genius: The creation of a comprehensive business dimension to these meetings.
Without hesitation and with total confidence, these businesswomen began formulating the goals and objectives of their next dream: The establishment of a networking organization that would serve as a supportive network and fertile ground for the business development and personal empowerment of its members. These women chose what seemed like the obvious name for the organization: Shefa – meaning “prosperity” and a Hebrew acronym for “Advancement of Business Activity”.
Tiny businesses became small businesses, which grew to medium-sized businesses and eventually to large businesses.
To this day, Shefa has succeeded in retaining its social spark. New guests who come along to the various groups always marvel at the unique combination of business networking and supportive social ties.
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